AceBuddy Brand Design and Development
Brand Identity Design and Development for an AI-Powered EduTech company.
AceBuddy is an AI exam productivity platform that transforms complex syllabi for standardized tests and more into structured, bite-sized sessions designed for focus, retention, and mastery. I was brought on board as a Creative Designer to refresh the brand's visual identity.
Client
Acebuddy
Services
Brand Identity Design, Merch Design, Mascot Design, Social Media Design,Character Animation, Creative Direction.
Industries
Software As A Service (SAAS)
Date
November 2025.
For the brand refresh, I was tasked with developing a consistent visual identity based on their previous logo. From this i developed a primary and secondary logomark. The primary colour palette was shades of blue, as well as an offwhite and charcoal grey chosen to communicate the brand's commitment to excellence and the desire to help its users acheive mastery. The secondary palette was chosen to support the primary colors and to communicate the brand's desire to position the user as the hero of their story.
FInailly I designed and developed a system for a brand mascot called Andy The Ant as a worldbuilding asset for the brand. Andy The Ant was created as a reflection of the brand's ethos of mastery through hardwork and determination. Andy was integrated into the brand's marketing materials and is present in both static and animated touchpoints.