DJ Classix's The Feast
An art direction and illustration project for an afrogospel rooftop party.
DJ Classix is a social & corporate Event DJ based in Lagos, Nigeria and the convener of The DJ Classix Rooftop Experience, A quarterly AfroGospel rooftop event held in Lagos Nigeria celebrating AfroGospel music and buildling a community through games, performances from music artists and mixes by DJ Classix himself. I was commissioned by Dj Classix and his team to create an illustration, logo design and possible merch design options for The Feast, the 1-year anniversary celebration of the DJ Classix Rooftop Experience.
Client
Damola Olalekan (DJ Classix Entertainment)
Services
Art Direction, Cover Illustration, Merch Design.
Industries
Event Planning & Managemen
Date
August 2025
The project began with the ideation phase, during which a moodboard was created to define the look and feel of the illustration, logo design and possible merch ideas and preliminary concept sketches were created to communicate the ideas of a feast with DJ Classix at the centre serving his community "hot jams and meals". The colour palette chosen was a variation of blues, yellows, oranges and browns chosen to reflect the warm summer sky and the afrocentric nature of the brand, and the font chosen was Tusker Grotesk 6700, a bold but legible font.
After the preliminary sketches were approved by the client, I then went on to complete the illustration and worked with the client's feedback to create the final product as seen. I then provided the clients with a few assets for the client and his team. These assets include editable text templates, merch design concepts, and a photoshop document containing the finished Illustration for motion graphic teaser clips, promotional materials and printing. There was no use of generative AI in the project, and the following software were used for the illustration and design portions of this project:Adobe Photoshop for the Illustration and Adobe Illustrator for the Logo Design